Online form builder software is a game-changer for businesses, marketers, educators, and individuals who need to collect data efficiently.
Whether you’re gathering leads, conducting surveys, handling event registrations, or collecting customer feedback, the right tool can streamline the process.
With countless options available, choosing the best form builder can feel overwhelming.
However, not all tools offer the same features, and the right choice depends on your specific needs.
To simplify your search, we’ve researched and tested various form builders for business, personal use, and education.
Based on our findings, here are the 12 best options to help you make an informed decision.
Key Features to Look for in an Online Form Builder
There is a significant variation in the features, pricing, and value offered by different form builders.
To choose the right one, it’s important to consider key aspects that align with your needs and workflow.
1. Ease of Use
Not all tools that claim to be user-friendly are truly intuitive.
Look for features like drag-and-drop functionality, which allows users to add and arrange elements effortlessly without coding knowledge.
Real-time editing and previews are also essential, ensuring that any changes made are instantly visible so users can refine their forms before publishing.
2. Integrations
Integrations play a vital role in streamlining workflow efficiency.
A good form builder should seamlessly connect with CRM platforms like Salesforce and Zoho, email marketing tools like Mailchimp, and payment gateways such as PayPal and Stripe.
Choosing a platform that integrates with your existing systems ensures smooth data management and automation.
3. Customization Options
Customization options are essential for maintaining brand consistency.
A strong form builder should allow users to adjust colors, fonts, logos, and layouts to match their branding.
Some tools also provide the flexibility to modify templates or build forms from scratch, which is particularly useful for surveys, quizzes, or payment forms.
For even greater control, advanced styling with CSS enables fine-tuned design adjustments.
4. Advanced Logic and Features
Advanced logic and features enhance user experience and functionality.
Conditional logic ensures forms adapt based on user responses, creating a more personalized interaction.
Hidden fields help track important data, such as UTM parameters or pre-filled information, improving analytics and ease of use.
Additionally, built-in calculation functions can automate pricing, scoring, and other data-driven needs.
5. Security and Compliance
Security and compliance should be a top priority, especially if collecting sensitive data. Ensuring GDPR compliance protects user information and maintains privacy standards. For those handling healthcare data, HIPAA compliance is crucial for meeting strict security regulations. Prioritizing security features safeguards user data and ensures adherence to legal requirements.
6. Notifications
Notifications help users stay updated on form submissions. Instant alerts via email or SMS ensure prompt responses to new entries. For teams, selecting a platform with collaboration features allows multiple members to receive updates and manage responses in real time, improving efficiency and ensuring no submission is overlooked.
7. Mobile Responsiveness
Mobile responsiveness is essential for a seamless user experience across different devices. A good form builder should automatically adjust forms to fit various screen sizes. Some platforms also offer mobile apps, allowing users to create forms and collect data offline, which is particularly useful for fieldwork or areas with limited internet access.
8. Pricing and Scalability
Pricing and scalability should align with both budget and long-term needs. Free plans often come with essential features but may limit submissions or integrations. Paid plans should offer scalability, including unlimited submissions, custom branding, and enhanced security. It’s important to choose a pricing structure that supports business growth and allows for upgrades as requirements expand.
10. Data Collection and Management
Data collection and management features ensure secure storage and accessibility. A reliable form builder should offer encrypted data storage both in transit and at rest. Built-in analytics help track submissions, identify trends, and optimize performance. Additionally, export options make it easy to transfer data into spreadsheets or integrate with other applications for further analysis.
Now to the best online form builder tools …
1. Google Forms
Best for: Basic surveys and data collection.
If you need to create a functional form quickly, Google Forms is an excellent choice, allowing you to set one up in under an hour. It offers a variety of pre-made templates, including feedback forms, order forms, job applications, and work requests. You can customize these templates by adding your logo and uploading images.
The tool supports multiple question formats, such as multiple choice, checklists, and short answers. Additionally, it integrates seamlessly with Google Sheets, making it easy to collect and organize responses in a spreadsheet. Google Forms also automatically generates charts and graphs from responses, helping you track performance, organize data, and visualize insights effortlessly.
You can also use Gemini (Google’s AI) to create forms—simply enter a prompt, and it will generate relevant questions and text that you can refine. This form builder is completely free, with no paid subscription plans. However, it does have some limitations, such as the lack of multi-language support.
Pros:
✔ Free and user-friendly
✔ Integrates with Google Sheets
✔ Ideal for simple data collection
✔ Basic reporting and analytics
Con:
✘ Limited customization options
Pricing:
Free
2. Wufoo
Best for: User-friendly experience with strong reporting features.
Wufoo, a form builder owned by SurveyMonkey, has been in the market since 2006 and is trusted by over 3 million users worldwide, including companies like Amazon, Disney, Twitter, and Microsoft. Designed primarily for businesses, it may not be the best fit for personal or education-focused templates.
One standout feature is its built-in graphical reporting, allowing users to generate charts and graphs without needing external tools. Wufoo provides over 400 form templates for various purposes, including invitations, lead generation, online orders, and registrations. Users can also customize forms by adding their logo to align with their brand.
Wufoo integrates seamlessly with Google Sheets, Zapier, Mailchimp, and PayPal, making data collection and payment processing easy.
Pros:
✔ Pre-built templates with customization options
✔ Strong reporting and analytics features
✔ Beginner-friendly interface
Con:
✘ Outdated design aesthetics
Pricing:
- Free Plan: $0/month
- Starter Plan: $16.25/month (billed annually at $195) or $19/month (billed monthly)
- Professional Plan: $29.08/month (billed annually at $349) or $39/month (billed monthly)
- Advanced Plan: $74.08/month (billed annually at $889) or $99/month (billed monthly)
- Ultimate Plan: $183.25/month (billed annually at $2,199) or $249/month (billed monthly)
3. Typeform
Best for: Engaging and interactive forms.
Typeform stands out for its conversational design, making forms more engaging and interactive. Unlike traditional form builders, it presents one question at a time, enhancing user experience. Because of this natural flow, it’s widely used for surveys and questionnaires.
Users can choose from 100+ form templates and customize them with over 50 design themes. The builder allows adjustments to question layouts, fonts, icons, and alignments for a tailored look. Plus, its large mobile-friendly buttons ensure easy touchscreen navigation.
That said, Typeform is one of the pricier form tools, making it a better fit for marketing teams with larger budgets.
Pros:
✔ Conversational and user-friendly forms
✔ Integrates with tools like Slack and Mailchimp
✔ Modern and visually appealing design
Con:
✘ More expensive than competitors
Pricing:
- Free Plan: $0/month
- Basic Plan: $29/month ($25/month billed annually)
- Plus Plan: $59/month ($50/month billed annually)
- Business Plan: $99/month ($83/month billed annually)
- Enterprise Plan: Custom pricing
4. Formstack
Best for: Business workflow automation.
Formstack prioritizes security, especially for PCI compliance, and ensures its forms meet GDPR and MPPA standards. It also emphasizes accessibility, making forms usable for all individuals, regardless of disability.
Key features include intelligent forms, built-in workflows, and seamless integrations with platforms like Amazon S3, Stripe, PayPal, Microsoft, and Salesforce. Users can choose from 40+ form templates and customize them with over a dozen design themes for a polished look.
Formstack also offers valuable extras, such as the Conversion Kit, an add-on that enables A/B testing and integrates with analytics tools like Google Analytics. While it is more expensive than some competitors, it provides strong data security with SOC 2 certification and HIPAA compliance. Additional features include e-signatures, form draft saving, and advanced data routing.
Although there’s no free plan, Formstack offers a 14-day risk-free trial. Plus, its extensive video tutorials and walkthroughs make it easy for beginners to master advanced features.
Pros:
✔ Advanced form logic and workflow automation
✔ HIPAA-compliant security options
✔ Strong collaboration features
Con:
✘ Higher pricing compared to alternatives
Pricing:
- Forms Plan: $83/month (billed annually)
- Suite Plan: $250/month (billed annually)
- Enterprise Plan: Custom
5. 123FormBuilder
You can use 123FormBuilder on its own or connect it to your website builder. It’s mainly designed for businesses, so it may not be the best choice for personal projects.
The tool supports six languages (English, Spanish, Portuguese, French, Dutch, and German), and paid plans allow you to create multi-language forms. It also includes advanced features like conditional logic, multi-page forms, and e-signatures.
One of its best features is that you can publish forms in 15 different ways, such as on Facebook, WordPress, Hootsuite, and Wix. Plus, it connects with databases, e-commerce platforms, email marketing tools, CRMs, and cloud storage services.
Pros:
✔ 2,000+ ready-made form templates
✔ Works with Google Drive, Salesforce, and Dropbox
✔ Supports conditional logic
Con:
✘ The design looks a bit outdated
Pricing:
- Basic: Free (No credit card needed)
- Gold: $18.50/month (50% off)
- Platinum: $24.50/month (50% off)
- Diamond: $49.50/month (50% off)
- Enterprise: Starts at $225/month (Custom pricing)
6. WPForms
Best for: WordPress-friendly form builder.
WPForms is an easy-to-use form builder for WordPress. With just a few clicks, you can create and add forms to your website. It has over 3 million active users and supports 14 languages, including English, French, German, and Spanish.
You can install WPForms for free from the WordPress plugin directory, but the free version (WPForms Lite) has limited features. To unlock advanced tools like payment processing, surveys, and conversational forms, you’ll need a paid plan.
Paid plans also give access to extra features (called add-ons), but the number of add-ons depends on your plan. For example, payment processing and survey tools are only available on the Pro plan and higher.
One of WPForms’ best features is its simple, drag-and-drop interface, making it easy to create and add forms—even for beginners.
Pros:
✔ Easy drag-and-drop builder
✔ Built-in spam protection
✔ Beginner-friendly
Cons:
✘ No monthly payment option; must pay for a full year upfront.
Pricing:
- Basic – $49.50/year (renews at $99/year)
- Plus – $99.50/year (renews at $199/year)
- Pro – $199.50/year (renews at $399/year)
- Elite – $299.50/year (renews at $599/year)
7. Formsite
Best for: Secure and encrypted forms.
Formsite is a secure online form builder that encrypts submissions and offers password-protected reports, making it great for collecting sensitive data. It includes spam prevention and secure link-sharing options, catering to businesses of all sizes.
The drag-and-drop builder makes form creation easy, unlike tools that require building from scratch. Users can share forms via a secure link or embed them in posts. Formsite integrates with popular software and supports Zapier, making it useful for automation with tools like HubSpot and Google Sheets.
There’s no free plan, but a 14-day trial of the Professional plan is available.
Pros:
✔ Supports file uploads and complex calculations
✔ Strong security features
✔ Reliable for business use
Cons:
✘ Forms may look outdated and are not always mobile-friendly
Pricing:
- Personal: $21/month (billed annually at $249.95)
- Professional: $34/month (billed annually at $399.95)
- Business: $59/month (billed annually at $699.95)
- Business Plus: $84/month (billed annually at $999.95)
- Enterprise: $209/month (billed annually at $2,499.95)
8. Paperform
Best for: Stylish and customizable forms with e-commerce support.
Paperform is an easy-to-use form builder that lets you create forms that look like landing pages and work well on both mobile and desktop. It offers over 650 customizable templates and multiple ways to share your forms, including a unique subdomain (e.g., yourbusiness.paperform.co) or embedding them on your website.
It includes basic reporting and analytics and integrates with Google Analytics and Facebook Pixel to help boost sales. You can also accept payments through Stripe, PayPal Business, Square, and Braintree. Paperform supports smart e-commerce features like custom pricing rules, taxes, coupons, and automated receipts.
Having over 20 different question kinds combined with logic rules that display only relevant queries is another amazing aspect. The main downside is the lack of a free plan, but there’s a 14-day free trial.
Pros:
✔️ Looks like a landing page
✔️ Supports payments
✔️ Highly customizable
Con:
❌ Can feel overwhelming for beginners
Pricing:
- Essentials: $24/month
- Pro: $49/month
- Business: $99/month
- Enterprise: Custom pricing
9. Zoho Forms
Best for: Businesses using Zoho Suite.
Zoho Forms is a user-friendly form builder that offers essential and advanced features, even on the free plan. It supports payment integrations with Stripe and PayPal, multi-page forms, and a mobile app for offline data collection. You can choose from customizable templates, use the AI form builder, or start from scratch.
A key strength of Zoho Forms is its collaboration tools, making it great for teams. You can set up approval workflows, assign submission reviews, and automate processes. It also includes multiple sharing options and analytics to track form performance with custom reports, IP tracking, and geolocation data.
Pros:
✅ Integrates with Zoho CRM and other Zoho apps
✅ Custom branding and automation
✅ Advanced reporting tools
Cons:
❌ Advanced features have a steep learning curve.
Pricing:
- Free: $0
- Basic: $8/month
- Standard: $20/month
- Professional: $40/month
- Premium: $80/month
10. Microsoft Forms
Best for: Seamless use for Microsoft users.
Microsoft Forms is a simple online form builder that comes with Office 365, but it’s only free for Business and Education users. You can’t buy it separately. It works on any web browser and offers basic themes, question branching, and quiz creation—great for teachers and teams.
It doesn’t have advanced features like conditional logic or third-party integrations, but it supports over 75 languages and includes 12 ready-to-use templates. Forms are mobile-friendly, and responses can be turned into a presentation without exporting data.
You can preview Microsoft Forms for free, but sharing forms requires an active Business or Education Office 365 subscription. If you don’t need the full Office 365 suite, paying for it just for Forms might not be worth it. However, compared to some online form builders, Office 365 pricing is far lower.
Pros:
✔ Free with Office 365
✔ Easy to use
✔ Good for internal use
Cons:
✖ Limited customization
Pricing:
- Free Plan (Basic features)
- Microsoft 365 Personal: $99.99/year
- Microsoft 365 Family: $129.99/year
- Business & Enterprise: Custom pricing
- Education: Free for eligible schools
11. SurveyMonkey
Best for: Creating detailed surveys and collecting insightful feedback.
SurveyMonkey is a popular online survey tool that allows users to create surveys, collect responses, and analyze data. It is widely used in business, education, and research. Users can choose from pre-designed templates or create custom surveys using various question types.
The platform offers a free plan with basic features, but it has limitations, such as a 10-question limit per survey. Paid plans provide more advanced options, including data exports, team collaboration, and integrations with other software. SurveyMonkey also includes AI-powered suggestions and a question bank to streamline the survey creation process.
Pros:
✔ User-friendly interface with customizable templates
✔ Advanced analytics and reporting tools
✔ Integration with third-party applications
Cons:
✘ Free plan has limited features and response restrictions
Pricing:
Individual plans
- Standard Monthly – $35/month
- Advantage Annual – $34/month
- Premier Annual – $99/month
Team Plans (Min. 3 users, billed annually) start at $25/user/month. Enterprise pricing is custom.
12. Visme
Best for: Creating visually appealing and interactive forms.
Visme is a versatile online design tool for creating graphics, presentations, videos, and documents. It features an easy-to-use drag-and-drop interface, real-time collaboration, and tools to ensure brand consistency.
What sets Visme apart is its animation capabilities. Their research shows that adding animations can boost conversions by 40% and increase form starts by 34%. Users can fully customize form templates by adjusting backgrounds, colors, headings, icons, and buttons. You can even add 3D characters for a more interactive experience.
Pros:
✔ Drag-and-drop editor with customizable templates
✔ Supports multimedia like videos and images
✔ Ideal for branded, engaging forms
Cons:
✘ Restricted templates and features in the free version
Pricing:
- Basic – Free
- Starter – $12.25/month
- Pro – $24.75/month
- Visme for Teams – Custom pricing
Discounts available for students, educators, and nonprofits.
Conclusion
Choosing the right form builder depends on your specific goals and business requirements. Before committing to a paid plan, take advantage of free trials or demos to find a platform that best suits your workflow.
An effective form can streamline data collection, boost engagement, and drive business growth. While this guide covers essential features of leading form builders, a deeper dive into detailed reviews will help you identify any limitations that could impact your final decision.